Bold move in beauty: Technology is the foundation of Boise startup’s viral makeup maker

Bold move in beauty: Technology is the foundation of Boise startup’s viral makeup maker

Bold move in beauty: Technology is the foundation of Boise startup’s viral makeup makerBold move in beauty: Technology is the foundation of Boise startup’s viral makeup maker

When Rachel Wilson moved from Southern California to Boise, Idaho, she was coming off running and scaling her own company, navigating large, international distribution channels as a young entrepreneur. Her goal was to step back, get a 9-to-5 job and be “normal” for a while. “I stayed normal about a year and a half,” Wilson said, before she began the journey of launching another startup. More than five years later, and alongside co-founder and CTO Karin Layton, Wilson is the CEO of BoldHue, a technology company with a beauty concept that is upending traditional cosmetics practices, going viral on social... Read More

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